SHIFT - FUWL x SAMSUNG

STUDIO KLEINER / CGI / ANIMATION / 2022

while working at STUDIO KLEINER our task was to visualize SHIFT - a watching platform showing how the future of the sofa may look, adapting to tomorrow’s potential TV technology and consumption designed by form us with love. ⁠


COPYRIGHT: STUDIO KLEINER


CLIENT: FORM US WITH LOVE x SAMSUNG

The image showcases a vibrant, geometric arrangement of colorful straps with a mix of solids and patterns, intersecting against a neutral background, complemented by a metallic clip at the bottom left corner.
Abstract woven textile of interlaced fabric straps in muted orange, lavender, green, and blue, forming a flowing architectural grid against a soft neutral background.
Suspended woven textile installation forming a flowing, hammock-like surface above a minimal interior with books and soft natural light, emphasizing materiality and contemporary spatial design.
Multiple colorful woven straps crossing each other with stitched X marks on each strap.
Colorful woven fabric straps intertwined, with some showing a black metal buckle and others a wireframe design, creating a pattern of overlapping and twisting colorful bands.
Collage of computer-generated 3D models and photographs of fabric straps in various colors and textures.